Less than 2 hours by car from Milan and you’re in the Emilia-Romagna region, and soon in Modena, know as the supercar capital. It’s easy to see why: the Ferrari, Lamborghini, Maserati and Pagani factories are all located in the area. A who’s who of supercars.
Maranello, just a stone’s throw from Modena, has been home to the Ferrari factory since the 1940s. The factory’s 45 buildings accommodate more than 3,000 workers, but the real attractions are the two Ferrari Museums (one in Maranello itself, the other in Modena). They’re packed with historic and recent models, trophies and photographic records, and offer exclusive guided tours around the Fiorano test-track where Ferrari has been testing both road and competition cars since 1972. Museum visits can also include the Ferrari family home and original workshop.
The Modena museum is a spectacular new aluminium-clad building designed by the late Czech architect Jan Kaplický. The breathtaking exterior has a 3,300-square-metre yellow roof, curtain walls – and carried a €14,2 million price tag.
You can get behind the wheel of a ‘prancing horse’ at the Fiorano track, or schedule an on-road test drive. Corporate events can be arranged inside the factory all year round.
And combine all this with the area’s gastronomic delights. Try lunch at Pasticcino in Castelnuovo Rangone, near Maranello. Chef Luigi Montanini has been cooking for the Ferraris for over 20 years and catering to the likes of Prost, Senna and Schumacher. His trademark saffron risotto and caramel pannacotta are well worth the pitstop. Or how about visiting a Parmigiano Reggiano factory near Modena, the Traditional Balsamic Vinegar Museum in Spilamberto or Casa Artusi in Forlimpopoli, a museum dedicated to that father-figure of Italian cuisine Pellegrino Artusi.