During the Salone del Mobile in Milan, the historic Brera district is transformed into a place dedicated to the promotion of excellence in the design, fashion and culture.
It showcased small workshops still in operation (carpentry, pottery from Caltagirone, production of hats, framers, paper mills), the showrooms of established design brands (Moroso, Foscarini, Poltrona Frau), small haute couture atelier, decoration interior, clothing, concept stores, art galleries, antique dealers, creative and multifunctional spaces.
From 9th – 14th April, the Brera Design District will host the fourth edition of the exhibition, and on this occasion it will open the doors of it’s historic shops, allowing visitors to see these most prestigious and fascinating places.
The district is flanked by the Bastions of Porta Nuova in Via Broletto and Via Legnano until it reaches Via Montenapoleone, here can be seen some historic buildings of great cultural importance such as the Academy of Fine Arts, the Art Gallery, the Little Theatre and the Basilica San Simpliciano .
Amongst the ninety or so exhibition spaces there are some that offer a reflection on alternative ways of living, an example of which can be seen as Vito Jonathan Lissandro and Gloria Rozzini reside free in the showroom of the furniture company Lago.
The Lake House is set up as an open space which is animated according to the occasion with a series of interactive installations with live performances of music, culture and food design.
In Via Palermo 10, in the heart of Brera, is the Pelota Jai alai, formerly used for the game of Pelota, which is an event that combines fashion, design and culture. To discover all the secrets of the Design District visitors can participate in the bike tour organized by designjunction and Tokyobike on 10th and 11th April.