The trendy complex 10 Corso Como in Milan is a real wonderland for anyone interested in fashion, cuisine and contemporary culture. A multifunctional concept space and point of reference for fashion and design trends in the city of Milan and around the world.
The complex is housed in a historic building in what used to be a run down neighbourhood on Corso Como, opened by former fashion editor and art lover Carla Sozzani, sister of Franca, well known editor in chief of Vogue Italia.
Since opening its doors in 1990, what used to be a space dedicated primarily to contemporary art designed by the American artist Kris Ruhs, has become one of the most successful concept stores in Milan. You will find a wide range of books, selected ranges of clothing, design objects, toys and accessories in a space that is sure to turn shopping into a real experience. Even in Milan – one of the fashion capitals of the world.
A kind of ‘living magazine’ as Sozzani defines it, where everything is very selected for customers. A hybrid space where culture meets commerce, that puts retail together with a bar and restaurant, a summer garden and roof terrace, an event space with a mix of contemporary art and nature that only is open for private events and exhibitions and where, upon invitation, you can rub shoulders with some of the hottest names in fashion and design. Miu Miu, Christian Louboutin, Marc Jacobs, Alexander Mc Queen, and Jil Sander are just a few of the available brands. Several designers have created special ranges of clothing and accessories carrying the 10 Corso Como label.
Today the 10CC philosophy is present outside of Milan, in retail spaces under the same name present in Shanghai, Seoul and Tokyo, as well as an on line shop that carries a wide range of goods.
Put 10 Corso Como on your list of places to see on your next trip to Milan, and why not stay at the tiny three roomed design hotel simply called “3 Rooms” in the same building when you visit Milan?