‘Culture – literature, cinema, music, philosophy, art and science - should help us in our everyday lives, and in understanding how we, and the world, are changing.’
This assumption is the key factor behind the Foundation’s activities, Miuccia Prada and Patrizio Bertelli‘s choice in artwork (mostly from the XX and XXI century), and indeed its location, a former distillery dating back to 1910.
Since 1994, non-profit Prada Foundation has been a protagonist of the avant-garde Milan art scene, organising two major international shows each year as well as conferences and film festivals, and publishing over 30 books on art and architecture.
The Prada Foundation Tour gives you a chance to uncover the story behind Prada’s success as well as to visit the complex. Today The Prada Foundation is housed in a former industrial building in the trendy Porta Romana district just south of central Milan, renovated by AMO, the research and design arm of Dutch Architect Rem Koolhaas’s Office for Metropolitan Architecture. Prada has worked with Koolhaas on several projects, like that of the SoHo store in New York. Alongside the redevelopment of the six industrial buildings – a total of 17,5 square meters of space – in Largo Isarco, OMA will also be inaugurating a brand new 6-storey tower with a surface area of 10 000 square meters on the same site. The result is the so-called golden suburb, a signature complex sure to inspire art and architecture lovers alike.
The permanent collection is a showcase of Prada and Bertelli’s personal heritage and taste in art. Several temporary exhibitions are organised each year too.
After the tour, you can lunch at the retro-chic Bar Luce designed by filmmaker Wes Anderson. Inspired by 1950s and ’60s Milanese cafés and by the city’s Galleria Vittorio Emanuele, the design features pastel colours, a vaulted ceiling, wooden panelling and Formica furniture. The whole is both trendy and creative.
Contact us to find out more details about this tour or to make a reservation.